A Change of Pace and Direction

The mounting pressure on the journalism industry has made some reporters decide to set down their notebook and pen and switch over to communications and public relations work. Whether it’s for the sake of a career change or to escape the relentlessness of the newsroom, journalists switching into communications are part of a growing trend. […]

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Skipping the Middleman

Non-profit organizations have managed to carve out their own space in the journalism world by speaking directly to their audiences through self-published magazines. When it comes to storytelling, these magazines have a strong impact on interested readers while simultaneously benefitting the organization’s cause. Sarah Roth, president and CEO of the BC Cancer Foundation, has been […]

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Reading Between the Lines

When a company wants publicity, it often works with a public relations firm on a press release. Many journalists—pressed for time and facing decreased newsroom resources—rely on these releases to tell their story. The symbiotic relationship between public relations and journalism presents both risks and opportunities. Press releases represent a gold mine of information for […]

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